TV screens in portrait orientation are becoming more and more common. From train stations to gyms and leisure centres, it is likely that you will come across screens showing content in portrait format almost every day.
However, have you thought about how you could use portrait screens to capture attention and promote your practice? You could be missing out on valuable opportunities to engage with new and existing patients.
Portrait screens can help to attract new patients by being installed in locations that aren’t usually visible to people outside of your practice, such as windows. A screen installed in a window allows you to engage with people passing on the street who aren’t even visiting your practice.
They can also be used to encourage existing patients to try new treatments and services by reaching them in locations where screens might not ordinarily be installed, such as hallways and lobbies.
What types of portrait screen solutions are available?
There are a range of different options available if you are interested in using portrait screens at your dental practice. The type of solution you choose is determined by where you want the screen installing and what type of look you are wanting to achieve. The most popular options are:
Wall mounting – traditional TV screens can be mounted to a wall in your practice in portrait orientation in the similar way to a screen mounted in traditional landscape orientation. You can either mount the screen yourself or use a professional installation service.
Display enclosures – a display enclosure will allow you to install a screen in almost any location at your practice. This could include in windows, mounted on walls or many other areas of the practice. A range of different hanging options are available.
Freestanding kiosks – Kiosks can be installed in lobbies, hallways, and other waiting areas to help promote your practice offers and services. Our freestanding kiosks are available in 49″, 55″ and 65″ sizes and can be custom designed in a range of colours.
What content can I display?
We have a range of portrait content in our Envisage Dental TV media library to help you get the best out of your new screens. This includes content on common dental treatments and services, such as teeth whitening, veneers and dental implants. This content will mean you can start using your new screens straight away.
The Envisage Dental TV system will also allow you to upload a range of content in any layout or orientation you wish, including PDFs, images and video files. This makes it easy to add any content you may have already sourced to your screens in just a few clicks.
If you are interested in creating your own custom portrait content, then there are a range of different options available. You could ask a professional designer to create custom content for you or use one of the many online design tools to create this yourself. Some of the most popular tools available include Canva and Shutterstock Editor, both of which support creating content in portrait format.
For more information about the display options we have available at Envisage Dental TV then please visit our dedicated Digital Signage Displays page, or give us a call on 0114 399 0019.