Marketing is an often neglected part of a running a dental practice. If you fail to market your services adequately, then how can you hope to attract new customers to your practice?
There are a number of ways of marketing your dental practice so potential customers can find you, and existing customers are better aware of your services and offers. Some of the most popular of these include:
- Website – A website is now essential for all modern dental practices, and is a great way of new and existing customers finding out more about your services.
- Social media – This can include Facebook, Twitter, Instagram and many others. You can use ads on all of these platforms to target your potential clients while they browse even if they don’t follow you.
- Google Ads – These can be targeted exactly to the search terms you are wanting to appear for and are a great way of promoting yourself to new customers.
But whilst many of these options are a great way of attracting new patients to your practice, they aren’t always the most effective at encouraging your existing clients to purchase additional products and services from you. This can often be an under utilised source of revenue and one which many dental practices are missing out on.
Marketing your dental practice using waiting room TV
One way of effectively marketing to your existing customers is to install a waiting room TV system, such as Envisage Dental TV, into your waiting room. Waiting room TV can be used to promote your services, such as teeth whitening or other cosmetic treatments, directly to your patients while they are waiting for their appointment.
This can encourage your patients to ask about these products and services themselves, rather than having your staff have to ask patients whether they are interested. Many of your patients will be unaware of these services, or could be unsure if they are affordable or suitable for them.
With Envisage Dental TV, you can take this one step further by using our templating system to customise these promotions to your practice. For example, you could create a slide highlighting your own dental care plan after promoting the benefits of these plans using the video in our media library.
For more information about you can use the Envisage Dental TV waiting room TV and patient call system to improve the marketing of your dental practice, please call 0114 399 0019, or email: sales@numed.co.uk.
